Residential campaign / Bordon, Hampshire
The Green
A new neighbourhood in its setting.
The Green is a 77-home development in Oxney Quarter, part of the wider regeneration of Whitehill and Bordon. The films had to show more than the new homes: what would it be like to live there, and what would be on your doorstep?
- Client
- BRiCS Development
- Agency partner
- One Big Company
- Film production
- Jaegerfilm
01 / The main film
Homes in context
The main film uses architectural visualisations to show how the neighbourhood fits together, then cuts to cricket, woodland walks and the shops in town. The homes are part of the story, not the whole of it.
02 / The shorter edits
Three ways into the story
Each 30-second film answers a different question: what is being built, what is there to do nearby, and how could I make the home my own?
The Green in 30 seconds
A short introduction to the development, moving from the neighbourhood layout to the homes, interiors and nearby amenities.
Life around The Green
Woodland walks, cycling and local sport take the lead. This edit is about what you can do once you step outside.
Making it your own
The focus shifts indoors, using kitchens and living spaces to show how buyers could make a new home feel like theirs.