Residential campaign / Millbrook Park, NW7

The Claves

Life beyond the front door.

What does it feel like to live at The Claves? The adverts for EcoWorld start with a familiar moment: waking up in your own flat. From there they show how the shared spaces and services fit into everyday life.

Client
EcoWorld
Agency & website
One Big Company
Film production
Jaegerfilm

01 / The overview

Campaign films

One development advert follows a woman through her day; the other follows a man. A separate amenities film brings the media room, lounge, gym and concierge together in one edit.

The Claves / Her story · Development advert

The Claves / His story

Amenities at The Claves

02 / A closer look

Individual amenities

Each short film focuses on one space or service. The standalone edits give the campaign more ways to show a specific amenity, on a development website or in a social post.

Media Room

Residents' Lounge

Gym

Concierge

03 / For the feed

Square social edits

Two 30-second cuts in a square format, taking the development story into the social feed.

His story / Square social edit

Her story / Square social edit